Know which channels actually make you money, stop spending on the ones that don't
REALLEADS Software for Indian Real Estate Agents
Tag every lead with its source, 99acres, MagicBricks, Facebook, Google, referral, walk-in. Log monthly spend per channel. See ROI per rupee spent. Stop paying ₹25,000/mo for a portal that closed zero deals.
- 15+ source channels, Portals (99acres, MagicBricks, Housing, OLX), Ads (Meta, Google, YouTube), Offline (walk-in, newspaper, hoarding), People (referral, past client, broker network). Add your own.
- Cost per lead calc, Monthly spend ÷ leads received = CPL per channel. See when a portal's CPL doubled quietly (they lowered quality or raised price).
- Cost per booking, The number that matters, monthly spend ÷ deals closed. A portal with ₹5k CPL and 0 closures has infinite CPB. Red.
- 12-month trend lines, Each channel's lead volume + conversion rate over 12 months. See seasonality. Spot which channel is dying before you're too late.
- Revenue attribution, Every closed deal's commission attributed to the source lead's channel. See which channel generated ₹8L in commission this quarter vs which generated ₹0.
- Monthly ROI alerts, If a channel's ROI drops below 1.0 (you're losing money), Realzent emails you on the 1st of the next month. Decide to cut before the next invoice.
See where your money actually works, free
Realzent, Real Estate CRM & Agent Software for India · Enable JavaScript for the full interactive experience.